About Us

 

 

Core Values and Philosophy

The Sitwala brand stands as a luxury brand with a singular purpose: to celebrate the magnificence of the African people, landscape, way of life, and all aspects of the continent itself. Our mission is to boldly and impactfully express our culture, values, and creativity without reservation or trepidation.  

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SITWALA Meaning

In various African languages spoken across Southern Africa, the term "SITWALA" carries the meaning that what rightfully belongs to you cannot be taken away, and inevitably, what is yours will always return back to you.

 

 

 

 

SITWALA Brand Colours  

 

The six distinct structures symbolize the six fundamental characteristics of the Sitwala brand .
  • Radiant yellow symbolizes wealth derived from the abundant sun and gold, as well as the fervor that ignites within our hearts
  • The lush green embodies the abundant resources that are intrinsic and eternal.
  • The resolute red signifies our robust and resilient blood.
  • The regal purple is a manifestation of our royalty, power, and ambition.
  • Cobalt blue epitomizes the trust and conviction we hold within ourselves regarding our traditions, creativity, and culture.
  • The hue of aquamarine lagoon symbolizes our capacity for innovation and technological creativity as a collective.